According to the European Commission, cultural and creative industries (CCIs) are, at the dawn of the 21st century, undergoing considerable change as a result of increased digital technologies, the economic crisis of the past several years, and considerable changes in the regulatory framework.

However, despite the considerable potential of CCIs, estimated to be responsible for over 3% of the EU's gross domestic product and jobs, they remain undervalued and unrecognised, especially in terms of their ability to access start-up capital and financing.

Our Founder's background in the Arts, business, and corporate communication has led her develop Artwaykening™, the first training methodology in Greece that uses the teaching methodologies of the arts to enhance the soft skills, and in particular the productivity & creativity of employees & top executives.